Psshaww. I had to laugh, and did a little eye-rolling when I read about Phoenix Keating's DE-SEX campaign. He's recently said “I’m taking something that would otherwise seem overtly sexual and trying to transform it into something quite light and wearable" (Fashionising.com) which in theory sounds quite good. This brought to mind images of untouchable women wearing tight corsets with the classic pinstripe pant suit, and elegant evening wear coupled with some black latex ballroom gloves.
These lovely images were completely ruined when I found some pictures of models wearing this novel idea on the catwalk. I think Phoenix Keating failed miserably in his effort to turn fetish into something accessable and wearable. In fact, the clothes and styling on these models actually scared me a little! Some of the clothing really bares no resemblance at all to anything in the fetish world, but instead conjures up images of Amish women on horses. Wait...nevermind. I'm not going there. Besides that, most of the designs are still blatantly sexual and painfully far from "light and wearable." What do you think? Success or epic fail? Why am I thinking about Lady GaGa?
Phoenix Keating S/S '12 DE-SEX Campaign.